FAQs

Most charities give you a page of answers designed to make you feel comfortable. This is not that page.

We think the questions worth asking a charity are the awkward ones. Where does the money actually go? What do you take out of it? Is my Zakat really being treated as Zakat? What happens when a project fails? So we have written those answers down, including the ones that do not flatter us.

If your question is not here, ask it. Emailinfo@rethinkcharity.org.ukor call020 8058 6401and we will answer it properly — and if it is a good question, we will add it to this page.

automate-your-giving.png

How we classify our costs

Every pound we spend falls into one of four categories, and we report on all four.

  • Direct project delivery —money spent on beneficiaries. Food, medical supplies, cash distributions, school costs, partner disbursements, the salaries of the people implementing in country.

  • Essential delivery —the cost of doing charity properly. Audit, safeguarding, sanctions screening, restricted fund tracking, Zakat segregation, project verification, payment processing, and the minimum staffing to run any of it.

  • Enabling and growth —what we invest so that we can help more people next year than this year. Fundraising, donor acquisition, content, the website you are reading.

  • Discretionary —anything not required for delivery, compliance or sustainable growth. We keep this as close to nothing as we can, and we disclose whatever there is.

We report against the Amānah Transparency Standard, a disclosure framework for UK Muslim charities that reconciles to our audited accounts under the Charities SORP. It exists because a single "admin percentage" is a poor way to judge a charity, and we would rather be measured properly than favourably.

Frequently asked questions

  • For Zakat, yes — and we will be precise about what that means. Your Zakat is held in a segregated fund and goes in full to eligible recipients. No administrative cost is deducted from it. That is possible because our essential delivery and growth costs are met from Gift Aid and unrestricted donations instead.

    For giving generally, we do not make a blanket 100% claim, because we do not think the phrase survives contact with reality. Running a charity costs money — audit, safeguarding, due diligence on partners, the systems that get funds where they are going. A charity claiming none of your donation touches those costs is either funding them from somewhere else or not being straight with you. We fund them from somewhere else where we can, and we tell you when we cannot.

  • Because it is the number most likely to mislead you, and we would rather explain than hide behind it.

    A single admin figure treats an external audit — which protects you — exactly the same as an awards dinner, which does not. It ignores Gift Aid and unrestricted income that legitimately pay for operations. It punishes a charity for investing in monitoring, verification and Zakat segregation, and rewards one that quietly reclassifies its overheads as project costs. And it tells you nothing at all about whether your Zakat was handled responsibly.

    So instead of one number we publish four: direct delivery, essential delivery, growth, and discretionary. That is harder to print on a poster and considerably more useful.

  • We publish it annually as a "for every £1" breakdown across those four categories, alongside our accounts, reconciled to the audited figures rather than estimated for marketing purposes. Our full accounts are filed with the Charity Commission under number 1201676 and anyone can read them.

    We do not put a fixed percentage on this page, because a figure printed here would be a claim about a year that has not finished yet.

    If you want to know about your own donation rather than the aggregate, ask us. That is a question we can answer specifically.

  • It is a fair suspicion, so here is the test we apply: could the charity lawfully, safely and responsibly deliver the work without this cost? If it could, the cost is not essential and it does not go in that category.

    On that test, an external audit is essential. Sanctions screening before money moves to a partner is essential. Safeguarding training for people working with children is essential. Tracking Zakat separately from everything else is essential — it is the mechanism that makes the Zakat promise above true rather than rhetorical. A prestige office is not essential. Neither is a gala dinner.

    We would rather be a charity that spends money on verifying where your donation went than one that saves the money and asks you to take it on trust.

  • Because the alternative is a charity that helps the same number of people forever, and then fewer.

    The honest version is that growth spending has to earn its place. We hold fundraising to a measurable return: it has to bring in materially more than it costs, with the reasoning written down. Where a growth cost cannot demonstrate that, we do not quietly leave it in the growth column — it gets reclassified as discretionary and disclosed as such. That rule is part of the framework we report against, not a promise we invented for this page.

  • It is the option to spread one donation across several kinds of work rather than putting it all into one.

    The thinking is straightforward. Emergency relief keeps people alive this week. Income generation, education and water change what their situation looks like in five years. Most donors want both, and most donation forms make you pick one. Diversify Your Donation spreads your gift across our funds so you are doing both at once.

    If you would rather choose a single fund, you can. Nothing about this is compulsory.

  • Across our active funds, weighted by where the need is greatest at the time you give. We do not publish a fixed percentage breakdown, because the split moves with what is happening on the ground — an escalation in Gaza or a winter in northern Syria changes the answer, and a table on a web page would be out of date within weeks.

    If you want to know how your specific donation was divided, ask us and we will tell you.

  • Yes. Give to a specific fund — Emergency, Orphans, Families, Education or Water — or to a live appeal, and that is where it goes.

    One honest caveat, and it is in our terms as well. If a purpose is already fully funded, or conditions on the ground mean the work genuinely cannot proceed, we will apply your donation to the most closely related work rather than sit on it. That is our duty as trustees of charitable funds. We will tell you when it happens, wherever we hold contact details for you. We do not move money between appeals for convenience.

  • It happens. Access closes, a partner does not perform, a supplier disappears, a currency moves. When a project cannot go ahead as planned, the funds stay restricted to the purpose you gave them for and are redirected to the nearest equivalent work — not absorbed into general funds.

    If we have your details, we will write and tell you what changed. We would rather send an awkward email than a silent one.

  • Gift Aid is a reclaim from HMRC, not a deduction from your donation, and it costs you nothing. We use it primarily to cover essential delivery and growth costs that would otherwise have to come out of donations. That is precisely the mechanism that keeps Zakat free of any administrative deduction.

    Adding Gift Aid is optional and you should never be blocked from giving because you are not a UK taxpayer. If you are one, ticking the box is the single cheapest way to increase what your donation does.

  • At the moment, we do. Every card donation carries a processing fee charged by the payment provider, and Rethink absorbs it rather than taking it out of your gift. On Zakat that matters especially: nothing is deducted from your Zakat, fees included.

    We are moving towards giving you the option to cover the fee yourself at checkout, because many scholars believe the zakat payer to be responsible. It will be exactly that — an option, ticked by you, never a default and never a deduction. Until that is live, the cost sits with us.

  • Yes, and it is more useful than it sounds. A donation to our operating costs pays for the audit, the safeguarding, the sanctions screening and the Zakat tracking that protect every other donation we receive. Every pound given this way frees a pound of restricted giving to reach a beneficiary.

    These donations are not Zakat-eligible, and we would never accept Zakat for them. Ask us and we will point you to the right route. Donating for the running of a charity is a great Sadiqah Jaariya (ongoing charity), you facilitate all the funds donated to the charity. 

Frequently asked questions

  • You should not take our word for it, so here is what you can check without asking us.

    • Our accounts and annual reports are filed with the Charity Commission and public. Charity number 1201676.
    • We are registered with the Fundraising Regulator and bound by the Code of Fundraising Practice and the Fundraising Promise.
    • We are registered with the Information Commissioner’s Office for how we handle your data.
    • Our trustees are named on the public register, with their appointment dates.
    • We publish an annual cost and funding disclosure against the Amānah Transparency Standard, reconciled to those audited accounts and approved by our trustees before it goes out.

    What you cannot check from a register is what happened to your particular donation. For that, ask us — that is the part we are accountable for directly.

  • It is a disclosure framework for UK Muslim charities that replaces the single admin percentage with a full breakdown: direct delivery, essential delivery, growth, discretionary — plus specific disclosure of how Zakat is segregated, who approved its treatment and when, and how Gift Aid is used.

    You should care because it is checkable. The figures reconcile to our audited accounts under the Charities SORP, our trustees have to approve the disclosure before publication, and our Sharia Advisory Board reviews the Zakat treatment within it. It is a harder standard to report against than a percentage, which is the point.

  • Feedback on what your donation did, not a generic newsletter. Sponsorship donors — orphan, widow, hafiz — receive regular personalised updates. For other giving you can ask for an update on a specific project at any time and we will get you one.

    We would rather send you one honest report than twelve appeals.

  • Yes. We publish case studies and photographs of named people with their permission, and we do not reuse them outside the purpose they were given for. Where someone is in a position where being identified could put them at risk, we do not name them, however good the story is.

  • Tell us, and we would rather hear it early. Email info@rethinkcharity.org.uk or write to us at First Floor, 11 Chimney Walk, Stratford, London E15 2TP. Our complaints procedure sets out what happens next and how long it should take.

    If you are not satisfied with how we handle it, a complaint about our fundraising can be taken to the Fundraising Regulator, and a complaint about your data to the Information Commissioner’s Office. We will not treat either as a hostile act.

  • Our new website took considerably longer than it should have, and donors have hit avoidable problems at checkout while we sorted it out. If you tried to give and could not, we are sorry, and we would like to know so we can fix the specific case.

    We would rather answer this question than leave it as the one question this page conspicuously avoids.

My donations

Your basket is empty

Help us impact the world and the communities who put others first