We don’t do Tent mentality
Most charities say they're different.
But we've seen what that really looks like on the ground.
Refugees stuck in limbo for years. Aid arriving in cycles.
Food parcels on time, every time. But nothing ever changes.
Why we exist
At Rethink Charity, we are not just redefining giving; we are revolutionising it. With our unique approach, you can diversify your donations, spread over selected, sustainable projects, and thus areas of reward.
Today, we’re helping communities recover and start rebuilding again. We’re not just dropshipping, we’re rethinking charity.
Principles & Thinking
Today, we’re helping communities recover and start rebuilding again. We’re not just dropshipping, we’re rethinking charity.
Integrity
We act with honesty and responsibility at every stage of our work, from how funds are used to how decisions are made on the ground.
Compassion
We respond to crises with care, urgency, and respect, delivering support in ways that protect the dignity of those affected.
Accountability
We take responsibility for outcomes, not just actions. That means both measuring impact and staying connected to those we serve.
Collaboration
We work alongside local communities, specialists, and partners to combine knowledge and resources to build solutions that last beyond the immediate crisis.
How this shapes our work
1Our story
We are locally led. All Rethink Charity team members live and work on the ground among the people we support. They know firsthand the challenges local people are facing as they try to rebuild their lives in conflict zones or out of the ruins of war.
2Our Vision
A just and fair society that ensures the protection and preservation of the rights of every human.
3Our mission
At Rethink Charity we aim to empower communities globally by providing not only immediate relief aid but also by promoting self-sufficiency, education, and sustainability.
Our Funds
Explore our projects and see the impact we are making together.
Our Annual report
OUr TEAM, ON THE GROUND
We don’t operate at a distance, we’re on the ground, embedded in the places where our projects are delivered.
This close proximity allows us to respond quickly, implement projects effectively, and stay accountable for outcomes, not just intentions.
We believe giving should be rooted in understanding, trust, and shared responsibility, connecting donors directly to the work that creates real, lasting change.
The team behind rethink charity
We are not a charity that operates from behind a desk. Rethink Charity is built on a simple principle: the people raising the funds and the people delivering the aid are part of the same team. From the UK to Northern Syria, from Kunar province in Afghanistan to the streets of Gaza, our team is on the ground, in the field, doing the work. No middlemen, no corporate layers. Just a small, committed group of people making sure every pound gets to where it needs to be.
Meet the rethink team
Everyone at Rethink plays a direct role in delivering impact. We do not have large back-office departments or layers of management between donors and beneficiaries. The people you see on this page are the people doing the work, and every single one of them is driven by the belief that charity should be done differently.
Trustees
Yunus Malik
Trustee
Since 2010, Yunus has worked across conflict zones, designing and delivering projects that build self-reliance, economic empowerment, and education. At Rethink, he oversees the Rethink Village in northern Syria, which has rehoused over 250 families and supported more than 30 small businesses for widows and war survivors.
Ola Shoubaki
Trustee
At the International Islamic University of Malaysia, Ola specialised in Ishtiqaaq (Arabic Etymology), focusing on its role in tafseer of the Quran. She went on to found the Arabic Gems Institute, delivering English-language courses that help students experience the essence of the Quran through its original Arabic.
KhiZr Mohammad
Trustee
Khizr is a marketing and growth leader with over 10 years' experience across fintech, financial services, digital marketing, content and communications. He most recently built and led the marketing function at an FCA-regulated fintech, helping double its investor base and grow website traffic by 128%.
Muhammad Nazim Ahmed
Trustee
A mathematics specialist with a BSc from Queen Mary University of London, he spent seventeen years in London state schools — nearly seven as Assistant Headteacher in Newham, before that Assistant Principal in Tower Hamlets - working on attainment in two of London's most deprived boroughs. That experience shapes how Rethink builds schools and sponsors teachers in Kunar and northern Syria.
Staff
OSMAN ABDULLAH
Interim CEO
An educator and school leader by background, Osman has held senior leadership roles in the UK and Qatar, including Deputy Headteacher and Head of Secondary, and holds a BSc, PGCE and NPQH. He served as Chair of Rethink's Board of Trustees from 2023 before stepping in as Interim CEO in 2026, and is focused on moving the charity from primary relief towards sustainable, long-term aid thatempowers communities.
Ibrahim Hussain
Head of Programmes
Ibrahim oversees Rethink Charity's programmes, working closely with local partners and field teams across education, child sponsorship, livelihoods, infrastructure, and community development - with a particular focus on programmes that move beyond immediate relief toward longer-term change.
Khayriyyah
Donor Care
Khayriyyah supports the day-to-day work of Rethink Charity through administration, donor care and wider organisational support, drawing on a background in IT and teaching. As a revert to Islam, she is passionate about the charity's work supporting people affected by conflict and displacement.
KAMRUL Islam
Head of Community Fundraising
Since 2017, Kamrul has been building networks within the Da'wah space. At Rethink, he applies that grounding in community building to fundraising strategy, partnership development, and community engagement - building lasting, reciprocal relationships with community groups: they fundraise for Rethink's projects, and he upskills and supports them in return.
We believe that every Person can rethink
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Why community partnerships matter
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Become a PartnerOur community partners
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Equipped to support those in need
How we work together
Mission driven
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Community focused
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Trusted partners shared purpose.
Our methodology is rooted in partnership and long-term thinking. We never just show up and tell a community what they need. Instead, we listen, learn, and collaborate to identify their biggest challenges and co-create solutions.
We invest in local expertise, use data to refine our projects, and build in clear exit strategies so that once a community is self-sufficient, our work is no longer needed. This approach ensures that every project we undertake leaves a lasting legacy of resilience and hope.
View projects
Connect with us
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Connect with us for partnership opportunities, organisational updates and news from our work.
See the people, projects and progress behind our work through updates from the field.
Connect with us for partnership opportunities, organisational updates and news from our work.